This column appears in the current edition of Sport magazine. Download the free iPad app here, and follow on twitter @sportmagukElite sport always produces characters we find difficult to like.Nick Kyrgios is currently dividing tennis with his own blend of sublime talent and cheek-slappable rudeness. We’ve seen plenty of footballers declared gits, and rugby union has had players like Danny Cipriani and James O’Connor hung out to dry for their behaviour.My question is this: is it actually our fault?Of course, we didn’t raise these sporty types and so we cannot be blamed for the variation in perceived behavioural boundaries they have assumed. But it is us, the sport-loving public, who tells them repeatedly how very special they are. Sporting ability is a wonderful thing to regard and, I imagine, to possess – but it is no more impressive in real terms than a brilliant economic or political mind. It is no more praiseworthy as a trait than a compulsion to help others, or to teach children.We know this, but something about sport impassions us and, thus, often skews our perspectives. I have kids and, while certainly not being the world’s best dad, I know absolutely that telling them how much more special they are than every other kid in school will see things end badly for them. Yes, I offer heaps of affection and praise, but I also move in swiftly to squash any hints of (innocent) relative ego inflation.Just for huge fun, let’s all think about Jose Mourinho for a moment. This is a handsome man who dresses beautifully, talks charismatically and knows an awful lot about how to make a football team win. In such a competitive world, he is clearly outstanding at his job. However, I’ve long felt intermittently nauseous at the way in which we, the British, seem to fawn over him.I love football but am not an obsessive, and this has a lot to do with the behaviours – diving, abusing referees, managers trotting out utter bullshit after matches that haven’t gone so well – that surround the game. I’d rather just watch the action and skip the human piece.I have always found Mourinho less impressive off the field than the media suggests. His short, stunted answers can be comedic – but often he appears, to me at least, dismissive and superior. But why wouldn’t he be? He has repeatedly been told how special he is and that he is a genius, so how can we expect him to treat others as equals? We shouldn’t. Just as we shouldn’t be surprised at what a prize pig he was around the incident involving his team doctor. We created him. 1 Jose Mourinho
Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ targets Kevin De Bruyne ‘loves Man City and wants to keep winning’, reveals father Everton are also reportedly interested in the England Under-21 star.Maddison scored 15 goals for the Sky Bet Championship club last season and is one of the most highly rated players outside the Premier League.Norwich have been looking for over £20million for Maddison as the club continues to balance the books having failed to return to the top flight after relegation in 2016.Leicester do hold an interest in Jack Grealish but Maddison has been their first choice and the Aston Villa star is not eager to join them. Man United joined by three other clubs in race for Erling Haaland LIVING THE DREAM Maddison scored 14 goals in 41 league appearances for Norwich last season IN DEMAND Leicester have made an offer of around £20million for Norwich midfielder James Maddison.It is understood the Foxes are leading the chase for the 21-year-old who is keen to move to the King Power Stadium, contrary to reports suggesting he was on the verge of completing a move to Southampton. Top nine Premier League free transfers of the decade RANKED 1 LATEST Lates transfer news on talkSPORT.com Tony Cascarino backs Everton to sign two strikers for Carlo Ancelotti moving on Where every Premier League club needs to strengthen in January targets Cavani ‘agrees’ to join new club and will complete free transfer next summer The biggest market value losers in 2019, including Bale and ex-Liverpool star REVEALED The Foxes are preparing to lose Riyad Mahrez to Manchester City and signing Maddison would be part of a squad revamp at the King Power Stadium.They are backing boss Claude Puel despite doubts over his future at the end of last season after the club missed out on European football.Leicester finished ninth in the Premier League and are expected to start phasing out some of their title winners from 2016.Robert Huth is leaving on a free transfer, while Wes Morgan will be 35 years old at the end of next season and Christian Fuchs will head to America where his family is based in 2019.Maddison’s expected exit would be a record sale for the Canaries who have already sold Josh Murphy to Cardiff for £11million this month.Marley Watkins joined Bristol City for a fee rising to £1million while they are still keen to get Matt Jarvis, Michael McGovern, Steven Naismith and Russell Martin off the wage bill.