Aside from the obvious COVID discussions, crisis communications, and social distancing guidelines, the country is in the midst of the first true mindset shift in our lifetime. Most consumers’ current concerns are primarily centered around loss of income, tighter budgets and, of course, the lasting effects of the pandemic. People are facing an economic landscape unlike anything they have experienced before, and unless it involves a product or member service need, engagement with your brand likely isn’t at the top of their list.So, what does this mean for your credit union? It means it is time to lean into the change and make your very own shift. Things are already crazy, so let’s get wild. Continue reading to see what changes your credit union can make to “get wild” in this unprecedented time.Re-write and re-tell your storyNow that the initial shock and panic brought about by COVID-19 is starting to pass, credit unions are faced with shifting their actionable strategies to face the uncertainty of the months ahead. While this time can be challenging, frustrating, and scary for financial institutions, it’s times like this that force us to redefine who we are, why we’re here, and how we fit into our members new lifestyle. Questions to ask yourself about your brand:Who are we today vs. who we were pre-pandemic?How do we plan to rally behind the growing sense of community in the world today?What is our role in the changing needs of our target market?How can we remain relevant in this changing environment?Is our value proposition still relevant (or do we even have one)?Above all else, simplify your story, share your why, and rewrite your narrative.Back to basics for staff trainingIn the middle of an economic recession and health crisis, financial institutions can innovate by listening to your members and providing a stand-out experience. Fewer visits to branches means fewer opportunities for engagement, so your staff should be extremely well versed in areas such as inclusion, diversity, culture, and cross sales/engagement to name a few. If you aren’t confident in your ability to engage, retain, and earn new business, now is the time to get back to basics with product and sales training for staff while members are still debating whether or not to set foot back into your retail spaces.When in doubt, change itConsidering rebranding? Changing your name? New website? Do it. Don’t wait. Banking environments are already in the crux of change, so take advantage of the consumer mindset shift and introduce new, positive changes to your members in the next 6 to 12 months. Now more than ever, members are less likely to be heavily affected by positive branding and platform changes (as long as your online banking or core system doesn’t crash, you should be good).Digital transformationPSA: If you do not already utilize online account opening software, do not finish reading this article. RUN to the nearest account opening platform and continue reading once the service has been implemented.Let’s face it, consumers have changed their priorities, and service providers who can deliver upon their engagement needs are those who are thriving. Banking is a necessity, yet consumers only engage with their PFI when needed and now more than ever, they choose not to engage in person.According to Gordon Hasket Research, one-third of shoppers bought food online during the early phase of pandemic shopping (week ending March 13). Of those shoppers, 41% said it was their first time, and more than half of first-time orders went to Walmart — which has benefited from investments in online pickup and tech improvements it made before the COVID-19 crisis came about.The bottom line? Consumers aren’t going to rush back to brick and mortar engagement anytime soon if they don’t have to. Do you want your credit union to be the only reason they have to? Trust me, you don’t. 5SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Hilary Reed Hilary Reed, founder of EmpowerFi, is an innovative thought-leader who has been involved in various aspects of strategic sales and marketing for 15 years. Her career began in 2000 when … Web: www.empowerfi.org Details
St. Nicholas 7th and 8th graders beat Brookville on Thursday, September 17 at Brookville.The St. Nick 7th graders won in 3 sets with scores of 21-25, 25-14, and 15-5. They started slow, but they stepped up to play their game and never quit. Jessica Rees served 17/18 with 5 Ace serves; Ella Fledderman served 10/12 with 2 Ace serves; Katie Johnson also served 6/8 with 2 Aces.The St. Nicholas 8th grade team won in 2 sets with scores of 25-7 and 25-13. Ella Fledderman served 16/17 with 1 Ace serve; Molly Gregg served 13/14 with 3 Aces, and Katelynn Bischoff served 10/11 with 2 Aces. The girls continue to play as a team. They pass well which leads to the setters being able to run the offense. All of the girls are hitting the ball well and playing smart volleyball.They play Sunman-Dearborn Middle School on Monday at Sunman-Dearborn.Courtesy of STN Coach Debbie Gregg.
The semi-finals of the GTBank Ogun State Principals’ Cup, Season 4, kicks off today at the M.K.O Abiola International Stadium, Abeokuta with eight secondary schools competing for final spots in both the male and female categories.The season has already produced an exciting display of football skill and talent, and the semi-finals promises to raise that excitement with eye catching match ups in the male and femalecategories.The first semi-finals in the female category will see Iganmode Grammar School, Ota, tackle Our Lady of Apostles, Ijebu-Ode, while Muslim High School, Isolu, will face Makun High School, Sagamu, in the second match of the day. In the male category, Alamuwa Grammar School, Ado Odo will battle Adeola Odutola College, Ijebu Ode as Pakoto High School, Ifo, challenges Methodist Comprehensive College, Sagamu for the second slot in the finals.Commenting on the tournament, the Managing Director and Chief Executive Officer of Guaranty Trust Bank plc, Segun Agbaje, said that “over the years this tournament has helped pave the way for youth to cultivate their sporting talents and work towards actualizing their dream of becoming professional footballers, while fostering and building a healthier lifestyle at a critical stage in their lives”.He added that “GTBank will continue to invest massively in youth development through education and sports.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram
Egypt have hosted the event three times, notably in 1986 and, most recently, 2006, when they won the finals after penalty shoot-outs.Morocco, Ghana and Congo-Brazzaville had all intimated they would like to host the tournament but none submitted formal bids.The satatement added: “A CAF Extraordinary Executive Committee Meeting will take place in Dakar, Senegal on January 9, 2019 to agree on the new AFCON 2019 Host Nation.”The AFCON will be held frpm June 15 to July 13.Share on: WhatsApp Cairo, Egypt | AFP | The 2019 Africa Cup of Nations will take place in either Egypt or South Africa, the Confederation of African Football (CAF) confirmed on Saturday.They were the only two countries to announce their canditature publicly before the list closed Friday midnight.Cameroon had originally beaten bids from Algeria and the Ivory Coast to win the right to host the tournament but, citing construction delays and question marks over security, were withdrawn as hosts by CAF last month.A statement issued by CAF on Saturday said: “… concerning the process to agree on a new host country of the Africa Cup of Nations 2019 (AFCON), the Confederation Africaine de Football (CAF) today confirms that: formal applications have been received from the Egyptian and South African football associations to host the AFCON 2019.”South Africa has hosted the tournament twice before, in 1996, when they won, and in 2013 when they stepped in to replace Libya. They are also the only African nation to host the World Cup, in 2010.