how can we sell the product, each retail household has its own skills, the major operators are also constantly accumulate experience. In short, in the spring, the Spring Festival approaching active cigarette consumption, cigarette sales market unprecedented hot, how to grasp the opportunities to maximize the sales of cigarettes, cigarette sales profits, you may wish to listen to all the cigarette retailers is how to recount.
a, retail Li Dehua: reasonable inventory build foundation.
cigarette sales in the Spring Festival, cigarette inventory is the foundation, the Spring Festival cigarette sales accounted for 1/4 of the annual cigarette sales. The importance of not previously guide inventory, resulting in the Spring Festival appear cigarette cigarette inventory is generally 1.4 times the normal daily cigarette sales, combined with the spring festival event, sales of large features, often is usually 4 times the cigarette sales inventory, inventory reasonably can effectively be temporary for a variety of consumer demand, to meet the maximum demand let not the loss of sales.
two, retail Mei Rong: enhance the structure of profit.
Spring Festival is the highest level of consumption during the year, the Chinese family virtue inheritance reciprocity, making the festival of cigarette consumption market structure improved significantly. Usually the sale of cigarettes are mostly concentrated in the 20-25 price of cigarettes during the Spring Festival, sales promotion grade can reach 35-65 price, even higher cigarette consumption demand, the more profit the more lucrative high-grade cigarette, an ample supply of medium and high-grade cigarette is indispensable.
three, retail Huang Guoqiang: marketing promotion to sell.
is also afraid of deep alley at the age of wine, we need to change from the shopkeeper to salesmen. Before the sale of cigarettes is very simple, is to get consumers to sell tobacco smoke, no change, consumer demand will lead consumers to choose other cigarette cigarette, nor how to effectively promote, helplessly watching consumers leave. In communication with the customer manager, learned to stand to sell cigarettes, familiar with the selling point and characteristics of various kinds of cigarettes, targeted to different consumers for cigarettes, enhance customer loyalty, make the business better and better.
four, retail customers Li Zhi: store image highlights.
stores the image like a person’s face, clean people are popular, so the image of the store is the same reason. The store clean and tidy, consumers will feel comfortable in, people are relaxed, good environment is not only the impact of consumers, at the same time will influence the retailer own jingqishen. Store cigarette placement is also very particular about the Spring Festival of high-grade cigarettes, the main sale of the series, the demand for cigarettes, to be placed in a prominent position to facilitate the purchase of consumers.