Zambia Tourism Board conducts FAM trip for Indian travel agents

first_imgZambia Tourism Board recently conducted a FAM trip in association with Ethiopian Airlines for prominent tour operators in India.The agents took an 11-day tour to Zambia to explore the culture, wildlife and lodges in the country. This was coupled with some excellent service and connectivity by the airline.The agents also participated at the Zambia Travel Expo (ZATEX), 2016, held at Mulungushi International Conference Centre (MICC) in Lusaka. Agents at the show not only exploited networking opportunities but also met some of the key global tourism players.The trip consisted of agents from Global Connections, Travel n Living, Earthwalk and Footprint Holidays along with Dency Mathew – Marketing and PR Manager, Blue Square Consultants. The group visited Lusaka, South Luangwa, Lower Zambezi and Livingstone. The group also enjoyed canoeing in the Zambezi river amongst hippos and crocodiles; day and night game drives in South Luangwa and Lower Zambezi National Park; microlight flight over Victoria Falls and a cruise on the African Queen in Livingstone.The trip was supported by Taj Pamodzi, Intercontinental, Sanctuary Retreats, Chinzombo Camp, Chongwe Safari, Sausage Tree Camp, Avani Victoria Falls Resort, Protea Hotel and the airline Proflight Zambia.Felix Chaila, Managing Director, Zambia Tourism Board, said, “India is an emerging source market for us and we want to see a positive growth from this market. Zambia is the new face of Africa and is a safe and secure destination. We feel Indians are looking at exploring new and exciting destinations and Zambia is a product they will love. Moving forward, we plan to conduct more familiarisation trips, focused network events for trade, branding activities and one-on-one sales meetings in India with the help of our India representative Blue Square Consultants.”last_img

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