in the pursuit of high quality of life today, the dry cleaners for the public acceptance of the broad market prospects for many businesses optimistic. Many businesses are ready to, dedicated to doing good business to make money, but the operation of a dry cleaners also has the skill, if businesses want to ensure the smooth start, do not ignore. So, what are the specific skills of the dry cleaners? With the small series.
skills: to create a clear and easy to remember the brand label.
is well known, due to fierce competition, and now the dry cleaners brand is very large, even the larger there are many. But there is a problem is very common, that is, brand awareness and brand memory, etc.. How to put it? According to common sense, the brand is the brand, because consumers can be distinguished by their own. Now the brand licensed to distinguish light phenomenon is very serious, so dry your brand as long as there is a positive and memorable label is remembered, it can largely ensure repeat rate.
skills two: not afraid of strange ideas, as long as enough gimmicks.
but no idea the dry cleaning industry actually takes a very clever marketing art, will be the best concept into a gimmick, the key lies in the ingenious use of birth, is a new idea, to make good use of it, make it have a wonderful effect.
we all know that now is the era of information explosion, everyone is exposed to countless information every day, as long as a brand with sufficient exposure and attractive enough, you can seize the consumer.
tips three: to maintain brand vitality
so called brand vitality is store activity.
store activity cycle should not be too short, but it should not be too long. Too short will make the event unattractive, too long will make the brand look lifeless. Activities are not limited to promotion, interesting interaction is also a good choice.
skills four: good service, improve consumer experience.
dry cleaning industry is a kind of service industry. To give a simple example, if the clerk can maintain a smile to the face of the customer, then face how much difference. First, the shopping atmosphere is more relaxed and comfortable. Second, although the one or two impression is not deep, but then consumers remember if things go on like this, not only is dry, smile will deepen the impression, so as to form a fixed impression. This is a very important thing.
entrepreneurial success, naturally there will be failures, businesses want to pay the effort in return, it is necessary to master certain skills, and