We explore the transformation of the store online retailer differentiation

online clothing retailer VANCL internal sources, the company will expand the line store business, the first project in Beijing, Shanghai, Guangzhou and other big city to build a number of physical stores, then consider whether to open in the second tier city brand experience shop or store.

but for the opening of the line under the store, there are some online sales company cautious attitude, made it clear that will not go down the line from the line. Analysts said, the next line store huge investment, and target consumer groups exist certain differences, this is the main reason for most online sellers on to the next line of the.

from the beginning of May 4th, we dream about ads will appear in Beijing along the Chang’an Avenue gold lots, or even in the subway advertising, television advertising, this is where the customer for the first time in addition to the Internet channel advertising." Where the media manager Li Jianxiong revealed.

out of the Internet for the purpose of advertising, mainly in line with the company from the line to the next line strategy. It is reported that in the next line store plan from Beijing, Shanghai, Guangzhou and other big city, the frontier city of online shopping is also launched, is expected to build a number of brand experience stores, then consider whether to open in the second tier city brand experience stores, or stores and franchise business.

"we hope VANCL brand influence from the Internet to the Internet outside radiation group. I will from the Internet to the fashion clothing brand supplies brand transition channels." Li Jianxiong said.

in online apparel sales started every guest, in recent years has maintained a rapid growth. 2009 sales reached 600 million yuan, this year’s plan is -15 billion yuan.

industry insiders, the main reason in recent years the rapid growth in its price advantage. Because there is no shop rents and labor costs, so we can be very low cost. It is reported that the general clothing brand will cost 6 times as much as the price of the final sales price, with a certain brand awareness of the brand will be priced at about 20 times the cost price of about $10. Where the sales price is only 1.5 times the cost, this is where the customer can establish an important reason for the huge network of sales channels.

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