Google please give my dad a day off 2014 the most warm marketing

review: "dear Google, you can when my dad at work, give him a day off? Let him take a day off on Wednesday. Because my father can only take a day off on Saturday every week. Katie. Postscript: that is my father’s birthday. Note: This is the summer vacation again."

big propaganda campaign, endorsement, planning, creation, delivery, PR…… spend hundreds of hundreds of thousands, or even millions are not uncommon. High input at the same time, the spread effect is often not the color. The relative, some brands use special small events small action, but can be harvested to 42 dial the effect of thousands of pounds.

Google recently a publicity campaign, the content of the communication is only two short communication. As with other brands of big publicity, this is only a small crayon, but publicity was not lost to big. The story can be summed up as "little girl Katie wrote a letter to Google to ask for leave with a crayon, and then the father’s boss replied to the letter". Such a simple story has been widely reported in the global scope, Facebook, Twitter and other social networks have a lot of reprint. Up to now, on the Business Insider site, this article has about 800000 views, Google search to the relevant records of more than 75 million.

 

"dear Google, can you give him a day off when my father is at work, such as a day off on Wednesday?. Because my father can only take a day off on Saturday every week. Katie. Postscript: that is my father’s birthday. Note: This is the summer vacation again."

"dear Katie, thank you for your letter and your request. Your father has been working hard at work, and he has made a lot of beautiful and delightful things for Google and thousands of people all over the world. Since his birthday is coming and we are aware of the importance of the summer vacation, we have decided to take him off for a week in the first week of July. Good luck! Daniel Schipp blue cuff."

 

The content of the story

this fairy tale full of positive energy, easily captured people that part of soft heart. Perhaps because most people do not think it is an ad, whether the media editor or ordinary users are active forwarding. The story should be true, as to how the two letters to the hands of the media, people will only believe in good faith purely accidental. It has been used in a silent way to impress many people’s memories.

this, Baidu hundreds of columnist Qin Gang specifically issued a document, the girl asked Google holiday, Google how to deal with, from the technical level of the event was analyzed:

1, the title is very important. Little girl, big company, writing letters, response, a few key words, so that people have the desire to click and share.

2, text >

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