Abstract: second of the global luxury group recently leaned to embrace the LVMH group and the open cloud group, hope to the monopoly of luxury electric providers, which have been low-spirited luxury electric providers "one disaster after another".
Internet is a gateway to the future of the world’s Noah’s ark, regardless of whether the class is tonal, eager to catch the ship, which has completed the counterattack trip, have unfortunately become the Titanic, such as luxury goods business. 2011 luxury electric providers have sprung up, has been optimistic about the capital market, to the past two years after a series of layoffs, fakes, closures. Recently there is an amazing "bad news", second of the global luxury group recently leaned to embrace the LVMH group and the open cloud group, hope to the monopoly of luxury electric providers, which have been low-spirited luxury electric providers "one disaster after another".
I think that the following four reasons:
, luxury brands do not want to authorize
Internet is about mass consumption, luxury is the pursuit of a noble is hard to find. The more expensive the price, the higher the price. Electricity supplier actually played a price war for luxury goods, which is playing the face of luxury brands, but also can not play well.
in addition, people can afford to buy luxury money is not good?. Luxury brands that consumers only by touching to feel and fashion boutique bags complicated elegant workmanship, and only store can enjoy their unique tailored clothing collocation services. Plainly, spent tens of thousands of ocean buy things, like the bindings like in three layer and three layer wrapped up, then fatigued with the journey by a middle-aged uncle courier sent, can let the luxury brand since poke eyes good
now luxury brands gradually realized that the electricity supplier platform is an effective way for customers to understand the new listing. Because the fear of electricity providers to sell low-cost brand value, so do not take you to play. But they still want to build their own electronic business platform. The three group of Coach in Baotuan, a few years ago built the website, Burberry settled in the Tmall platform. Chanel also opened WeChat.
two, no price advantage
factory does not give goods, agents can only find their own way. Luxury electricity supplier can not get brand authorization and lead to instability. They will through distributors and agents to buy goods, but the supply of quality service and customer service are difficult to guarantee.
foreign luxury goods in business after buying, stock pressure borne by the company, the sale of the goods and brands no relevance, the domestic luxury business platform, still 3-6 months of account, such as futures to goods not sold out and return to the brand, inventory pressure is still borne by the brand. On average, the price of domestic luxury goods is higher than that of foreign countries